As an alternative solution, you can use micro influencers to increase your product credibility. Your new leads will be more likely to trust your brand if the recommendation comes from a social influencer. But you can still get them to visit your website if you can master your SEO strategy. Although those terms are lucrative, they are actually extremely difficult to rank for.
On the other hand, long tail keywords are much less competitive, and they will drive the majority of your traffic. It just means that I rank for more long tail phrases. First, you need to log into Google Webmaster Tools. What you need to do next is take the head keywords phrases that contain one or two words you rank for and type them into Google. And the head term is much harder to rank for than those long tail terms. I used this strategy on a monthly basis on Quick Sprout in And the results were great. Ultimate guides are great tools for generating traffic since people like to share them via the social media, so I wanted to share with you the tips for creating your own, based on an article by Kristi Hines called Creating Ultimate Guides and Using Them to Build Your Marketing List.
Once traffic dies down, the nice thing about your ultimate guide is that you can then turn it into a free download. If they win, they get to show off to the world. For example, Write to Done runs an annual top ten best writing blogs award.